B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
350,000,000
350,000,000 -- monthly active viewers for Snapchat Spotlight (2024)
350 million users watch Snapchat Spotlight content every month.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
350,000,000
Unit
Count
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Snap Inc.
Primary
Tier B
https://xnapcreative.com/snapchat/ ↗
Source Article
Snapchat - Xnap Creative®
Snapchat ads are a unique way to reach a young, engaged audience. They’re full-screen and vertical, which takes up the entire phone screen and grabs users’ attention. And they can be in a variety of formats, including:
- Single image or video ads: These are the most common type of Snapchat ad. They …
Original Research
Snap Inc.
· Original study ↗
Methodology
Company platform audience figure cited in article about Snap's ad product announcements
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Snapchat Spotlight: 350,000,000 monthly active viewers. Source: Snap Inc. (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/snapchat-spotlight-monthly-viewers-350m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/snapchat-spotlight-monthly-viewers-350m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>350,000,000</strong> -- monthly active viewers for Snapchat Spotlight<br><small>Source: Snap Inc. (2024) · <a href="https://lighthousedata.io/data/snapchat-spotlight-monthly-viewers-350m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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