B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- share of web visitors watching video content for web visitors (2026)
80% of web visitors will sit and watch content when it is presented in the form of a video, compared to only 20% who will read text.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Research
Primary
Tier C
http://www.slinkyproductions.co.uk/video-impact-of-video.html ↗
Source Article
Why Video?
Original Research
Forrester Research
· Original study ↗
Methodology
Attributed to Forrester Research; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
web visitors: 80% share of web visitors watching video content. Source: Forrester Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/website-visitors-watch-video-vs-read-80-20
HTML Embed
<blockquote cite="https://lighthousedata.io/data/website-visitors-watch-video-vs-read-80-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of web visitors watching video content for web visitors<br><small>Source: Forrester Research (2026) · <a href="https://lighthousedata.io/data/website-visitors-watch-video-vs-read-80-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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