B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- share of business owners rating website as most effective digital marketing strategy for small business owners (2022)
92% of business owners believe having a website is the most effective digital marketing strategy.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
G2 Crowd
Primary
Tier C
https://deorwine.com/blog/make-small-business-website-hit/ ↗
Source Article
Tips and Tricks to Promote Your Small Business Website
In this digital era, a website is very crucial to make a boost in your business. A business website is a kind of marketing tool to gain a competitive advantage and to improve your business.
What Is the Need of a Website for Your Small Business
“Do you know, nearly 64% of small business now have a we…
Original Research
G2 Crowd
· Original study ↗
Methodology
Cited from G2Crowd's 2022 Small Business Statistics report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small business owners: 92% share of business owners rating website as most effective digital marketing strategy. Source: G2 Crowd (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/website-most-effective-digital-marketing-92pct
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<blockquote cite="https://lighthousedata.io/data/website-most-effective-digital-marketing-92pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- share of business owners rating website as most effective digital marketing strategy for small business owners<br><small>Source: G2 Crowd (2022) · <a href="https://lighthousedata.io/data/website-most-effective-digital-marketing-92pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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