B
Evidence Grade B
Graded
under review
Safe to Cite
Current
56%
56% -- share of consumers valuing website language over price for international consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Common Sense Advisory
Primary
Tier C
https://www.apportugal.com/our-services/localisation/ ↗
Source Article
Localisation - Content Translation for Websites
Original Research
Common Sense Advisory
· Original study ↗
Methodology
Common Sense Advisory study, cited by AP | Portugal
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
international consumers: 56% share of consumers valuing website language over price. Source: Common Sense Advisory (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/website-language-more-important-than-price
HTML Embed
<blockquote cite="https://lighthousedata.io/data/website-language-more-important-than-price" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- share of consumers valuing website language over price for international consumers<br><small>Source: Common Sense Advisory (2026) · <a href="https://lighthousedata.io/data/website-language-more-important-than-price" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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