B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- consumers judging brand by website design for Consumers (2023)
73% of consumers judge a brand by its website design.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WebPageTest
Primary
Tier C
https://tailwebs.com/blogs/building-a-strong-brand-identity/ ↗
Source Article
Building a Strong Brand Identity: A Practical Guide
In today’s crowded marketplace, simply having a product or service isn’t enough. You need a distinct brand identity that resonates with your target audience and sets you apart from the competition. Think of it as a beacon, guiding potential customers toward you and establishing a lasting connection.…
Original Research
WebPageTest
· Original study ↗
Methodology
Cited as WebPageTest 2023; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 73% consumers judging brand by website design. Source: WebPageTest (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/website-design-brand-judgment-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/website-design-brand-judgment-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumers judging brand by website design for Consumers<br><small>Source: WebPageTest (2023) · <a href="https://lighthousedata.io/data/website-design-brand-judgment-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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