B
Evidence Grade B
Graded
under review
Safe to Cite
Current
28%
28% -- percentage of words read per visit for average webpage (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Jakob Nielsen / Nielsen Norman Group
Primary
Tier C
http://www.bigstarcopywriting.com/blog/copywriting-tips/convert-website-traffic-paying-customers-two… ↗
Source Article
Convert your website traffic into paying customers
Original Research
Jakob Nielsen / Nielsen Norman Group
· Original study ↗
Methodology
Jakob Nielsen research on online reading behavior; 20% cited as more likely
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
average webpage: 28% percentage of words read per visit. Source: Jakob Nielsen / Nielsen Norman Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/webpage-words-read-28-percent
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<blockquote cite="https://lighthousedata.io/data/webpage-words-read-28-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- percentage of words read per visit for average webpage<br><small>Source: Jakob Nielsen / Nielsen Norman Group (2026) · <a href="https://lighthousedata.io/data/webpage-words-read-28-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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