B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- percentage of words read per visit for website visitors (2016)
Website users typically read only 28% of the words on a page during an average visit.
Lighthouse Research Team
Last verified:
·
How we verify data →
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
10 Important Web Design Best Practices and Tips for Small Business Websites
10 Important Web Design Best Practices and Tips for Small Business Websites
If you don’t have a dedicated website for your startup or small business, you’re in danger to fall further behind your competition.
You might think that you’re building a fan base on Facebook (if you’re buying fans on Facebo…
Methodology
Cited web usability finding (commonly attributed to Nielsen Norman Group research); no methodology stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
website visitors: 28% percentage of words read per visit. Source: (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-read-28-percent-of-words-per-visit
HTML Embed
<blockquote cite="https://lighthousedata.io/data/users-read-28-percent-of-words-per-visit" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- percentage of words read per visit for website visitors<br><small>Source: (2016) · <a href="https://lighthousedata.io/data/users-read-28-percent-of-words-per-visit" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.