B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34%
34% -- share of oncology brands using email covered for WebMD (2022)
In 2022, WebMD covered 34% of all oncology brands that use email to promote their brand.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
ZoomRx
Primary
Tier A
https://blog.zoomrx.com/how-to-stand-out-in-a-saturated-digital-market/ ↗
Source Article
How to Stand Out in a Saturated Digital Market
As Healthcare professionals are increasingly pressed for time and attention, it's more important than ever for pharmaceutical brands to make the most of their limited online engagement. On average, HCPs spend only 36 seconds per visit on each healthcare-related website, which works out to only aroun…
Also cited by
Original Research
ZoomRx
· Original study ↗
Methodology
ZoomRx Digital Tracker (PERxCEPT) data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
WebMD: 34% share of oncology brands using email covered. Source: ZoomRx (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/webmd-oncology-brand-email-coverage-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/webmd-oncology-brand-email-coverage-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- share of oncology brands using email covered for WebMD<br><small>Source: ZoomRx (2022) · <a href="https://lighthousedata.io/data/webmd-oncology-brand-email-coverage-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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