B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18%
18% -- top investment channel rate for food and nutrition ingredient suppliers (2026)
18% of surveyed food and nutrition suppliers rank webinars/online events among their top investment channels.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
280
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smartcore
Primary
Tier A
https://www.smartcore-digital.com/en/resources/Blog-page/mastering-webinars-in-2024-your-ultimate-ma… ↗
Source Article
Mastering Webinars: The Ultimate B2B Marketing Tool | Smartcore
In a crowded food and nutrition market, the brands that win are the ones that effectively educate, engage, and convert with clarity. Webinars do all three. They're not just virtual events but rather high-quality platforms that combine live interaction, expert insight, and measurable outcomes. This i…
Original Research
Smartcore
· Original study ↗
Methodology
Smartcore B2B Food and Nutrition Marketing Report 2026, global survey of 280+ professionals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
food and nutrition ingredient suppliers: 18% top investment channel rate. Source: Smartcore (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/webinars-top-investment-channel-2026
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<blockquote cite="https://lighthousedata.io/data/webinars-top-investment-channel-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- top investment channel rate for food and nutrition ingredient suppliers<br><small>Source: Smartcore (2026) · <a href="https://lighthousedata.io/data/webinars-top-investment-channel-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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