B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

73%

73% -- share of leaders saying webinars generate quality leads for marketing and sales leaders (2021)

Name: Share Of Leaders Saying Webinars Generate Quality Leads Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2021 · InsideSales.com

73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads

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Attribution: InsideSales.com View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

73%

Unit

Percentage

Data Vintage

2021

Entity

marketing and sales leaders

Geography

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

InsideSales.com Primary Tier C

https://www.beyondcodes.com/webinar-as-a-service/ ↗

Confidence: 48/100 Vintage: 2021 Channel: Common Crawl

Source Article

Webinar as a Service

Original Research

InsideSales.com · Original study ↗

Methodology

Cited study by InsideSales.com; methodology not described

Methodology documented

Segmentation

IndustryB2B Company SizeEnterprise RegionNorth America RoleCMO Channelevents

Cite this stat

Plain Text

marketing and sales leaders: 73% share of leaders saying webinars generate quality leads. Source: InsideSales.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/webinars-best-lead-generation-73pct

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<blockquote cite="https://lighthousedata.io/data/webinars-best-lead-generation-73pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of leaders saying webinars generate quality leads for marketing and sales leaders<br><small>Source: InsideSales.com (2021) · <a href="https://lighthousedata.io/data/webinars-best-lead-generation-73pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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