B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- share of marketers rating webinars best content asset for B2B marketers (2023)
47% of marketers surveyed stated that webinars produced the best results among content assets.
- Ranked second only to in-person events
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier B
https://www.smartcore-digital.com/en/resources/Blog-page/webinar-marketing-in-2024-a-b2b-marketers-g… ↗
Source Article
Webinar Marketing Guide | Smartcore
Are you staying up to date with the rapid developments taking place in the world of digital marketing? If so, you’ll be aware that webinar marketing, as a cost-effective digital marketing tool, is growing in importance. Webinars allow businesses to share insightful content, increase engagement among…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Content Marketing Institute B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelevents
Cite this stat
Plain Text
B2B marketers: 47% share of marketers rating webinars best content asset. Source: Content Marketing Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/webinars-best-content-asset-2023
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<blockquote cite="https://lighthousedata.io/data/webinars-best-content-asset-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- share of marketers rating webinars best content asset for B2B marketers<br><small>Source: Content Marketing Institute (2023) · <a href="https://lighthousedata.io/data/webinars-best-content-asset-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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