B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- ai visits growth for Webflow (2025)
Webflow experienced a 60% control-adjusted growth in AI visits over 4 weeks following the implementation of a table of contents on test pages.
- Control-adjusted uplift relative to a drop in the control group
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
10
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Graphite
Primary
Tier B
https://graphite.io/five-percent/case-studies/webflow-llm-signups ↗
Source Article
Webflow 2x'd Sign-Ups from LLMs
Webflow 2x'd Sign-Ups from LLMs
Key Results
94%
share of voice growth from LLMs
2x
sign-ups coming from LLMs
24%
signup CVR (vs. 4% for non-brand SEO)
The Challenge
Since 2022, Graphite and Webflow have partnered to drive SEO growth, achieving 3M nonbrand clicks and a 2.5x ROI in 2024.
In Q1 2025, b…
Original Research
Graphite
· Original study ↗
Methodology
Table of Contents test: 60% control-adjusted uplift in AI visits over 4 weeks (raw avg 119 → 127; uplift relative to control-group decline). T-test, 10 test vs 10 control URLs, five weeks, p=0.002.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Webflow: 60% ai visits growth. Source: Graphite (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/webflow-toc-ai-visits-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/webflow-toc-ai-visits-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- ai visits growth for Webflow<br><small>Source: Graphite (2025) · <a href="https://lighthousedata.io/data/webflow-toc-ai-visits-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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