B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
95%
95% -- return on investment for web replatform project (2022)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bill Hunt
Primary
Tier A
https://www.billhunt.com/why-an-mba-should-manage-your-web-effectiveness-team/ ↗
Source Article
Why an MBA Should Manage Your Web Effectiveness Team
Because the web isn’t a marketing channel anymore — it’s a capital allocation exercise.
Please read the article before screaming at me on social media about the insane statement that you need a fancy piece of paper for a position. You will read later that I clearly state I don’t need an actual MBA. …
Original Research
Bill Hunt
· Original study ↗
Methodology
Assuming a 10% WACC and a 5-year life for the project.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
web replatform project: 95% return on investment. Source: Bill Hunt (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/web_replatform_roi
HTML Embed
<blockquote cite="https://lighthousedata.io/data/web_replatform_roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- return on investment for web replatform project<br><small>Source: Bill Hunt (2022) · <a href="https://lighthousedata.io/data/web_replatform_roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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