B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- share of users clicking at least one online ad for Web users at large (2008)
79% of all Web users at large clicked on at least one ad on the Web in the past year according to an IDC study.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2008
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IDC
Primary
Tier B
http://tjcnyc.wordpress.com/2008/12/ ↗
Source Article
Posts from December 2008 on i C P G
Original Research
IDC
· Original study ↗
Methodology
IDC study of social networking site visitors
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Web users at large: 79% share of users clicking at least one online ad. Source: IDC (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/web-users-clicked-ad-past-year-idc-2008
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<blockquote cite="https://lighthousedata.io/data/web-users-clicked-ad-past-year-idc-2008" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- share of users clicking at least one online ad for Web users at large<br><small>Source: IDC (2008) · <a href="https://lighthousedata.io/data/web-users-clicked-ad-past-year-idc-2008" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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