B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- advertiser recall rate for promotional wearables (custom hoodies) (2025)
85% of consumers tend to remember the advertiser who gave them a wearable item.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Advertising Specialty Institute (ASI)
Primary
Tier C
https://socialimprints.com/post/unveiling-the-charm-of-custom-hoodies-in-corporate-swag/ ↗
Source Article
Unveiling the Charm of Custom Hoodies in Corporate Swag – Social Imprints
The attraction of custom-printed hoodies as branded apparel is always a popular choice for high-value corporate giveaways. These customized items are more than just clothing; custom-printed hoodies are potent tools for reinforcing your brand and rewarding employees while leaving a lasting impression…
Original Research
Advertising Specialty Institute (ASI)
· Original study ↗
Methodology
Survey by the Advertising Specialty Institute (ASI), cited by Social Imprints
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
promotional wearables (custom hoodies): 85% advertiser recall rate. Source: Advertising Specialty Institute (ASI) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wearables-advertiser-recall-asi
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<blockquote cite="https://lighthousedata.io/data/wearables-advertiser-recall-asi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- advertiser recall rate for promotional wearables (custom hoodies)<br><small>Source: Advertising Specialty Institute (ASI) (2025) · <a href="https://lighthousedata.io/data/wearables-advertiser-recall-asi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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