B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- advertiser recall rate for consumers receiving promotional shirts or hats (2017)
85% of consumers remember advertisers who gave them a promotional shirt or hat.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2017
Entity
Geography
Australia
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Advertising Specialty Institute (ASI)
Primary
Tier C
https://inck.com.au/do-promotional-products-work/ ↗
Source Article
Do Promotional Products Work?
[vc_row][vc_column][vc_column_text]The short answer? YES.But, don’t just take our (
slightly biased) word for it. The studies and stats speak for themselves.
- A 2017 PPAI Study ranked promotional products the No 1 most effective form of advertising, across all generations. It concluded that, ‘promo…
Original Research
Advertising Specialty Institute (ASI)
· Original study ↗
Methodology
ASI Study as cited by inck.com.au
Methodology documented
Segmentation
IndustryRetail
RegionAustralia
Channelevents
Cite this stat
Plain Text
consumers receiving promotional shirts or hats: 85% advertiser recall rate. Source: Advertising Specialty Institute (ASI) (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/asi-promotional-product-recall-85
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<blockquote cite="https://lighthousedata.io/data/asi-promotional-product-recall-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- advertiser recall rate for consumers receiving promotional shirts or hats<br><small>Source: Advertising Specialty Institute (ASI) (2017) · <a href="https://lighthousedata.io/data/asi-promotional-product-recall-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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