B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- store visits lift for Watsons (2025)
Watsons achieved a 20% lift in store visits within a week from an opt-in cross-promotion SMS campaign targeting shoppers in a neighbouring grocery zone.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Ariadne
Primary
Tier B
https://www.ariadne.inc/solutions/visitor-marketing/ ↗
Source Article
Proximity marketing that starts with consent
20%
Watsons ran an opt-in cross-promotion. Shoppers in a neighbouring grocery zone who opted in received a timed SMS offer that pulled them into the store.
Read the caseAriadne Visitor Marketing is the opt-in engagement layer inside Ariadne. Once a visitor consents, you can reach them by email or me…
Original Research
Ariadne
· Original study ↗
Methodology
Opt-in cross-promotion SMS campaign case study
Methodology documented
Segmentation
IndustryRetail
Channelevents
Cite this stat
Plain Text
Watsons: 20% store visits lift. Source: Ariadne (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/watsons-store-visits-lift-20
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<blockquote cite="https://lighthousedata.io/data/watsons-store-visits-lift-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- store visits lift for Watsons<br><small>Source: Ariadne (2025) · <a href="https://lighthousedata.io/data/watsons-store-visits-lift-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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