B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- email enrichment hit rate for Waterfall enrichment across multiple providers (2026)
Waterfall enrichment across multiple data providers achieves an 80% to 90% email enrichment hit rate.
- Reported as a range of 80% to 90%
- Performance is lower for European and technical personas
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Momentum Nexus
Primary
Tier B
https://momentumnexus.com/blog/clay-for-gtm-roi-framework/ ↗
Source Article
Clay for GTM: Where It Pays Off and Where It Wastes Credits - Momentum Nexus Blog
Clay for GTM: Where It Pays Off and Where It Wastes Credits
Clay for GTM has become the default answer whenever a B2B team asks how to automate prospect research. The company raised its valuation to 5 billion dollars in January 2026, tripling in nine months, and crossed 100 million dollars in annual…
Original Research
Momentum Nexus
· Original study ↗
Methodology
Range 80-90%; midpoint used. Compared to 40-60% from a single data source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Waterfall enrichment across multiple providers: 80% email enrichment hit rate. Source: Momentum Nexus (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/waterfall-enrichment-email-hit-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/waterfall-enrichment-email-hit-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- email enrichment hit rate for Waterfall enrichment across multiple providers<br><small>Source: Momentum Nexus (2026) · <a href="https://lighthousedata.io/data/waterfall-enrichment-email-hit-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.