B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15,500,000
15,500,000 -- ad impressions for Wash U Car Wash Addressable Geo-Fences campaign (2025)
The Addressable Geo-Fences brand awareness campaign served over 15.5 million impressions.
- Reported as 'more than 15.5 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15,500,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Simpli.fi
Primary
Tier A
https://simpli.fi/resources/case-studies/wash-u-and-wash-associates-drive-brand-awareness-and-foot-t… ↗
Source Article
Wash U and Wash Associates Drive Brand Awareness and Foot Traffic Across Locations - Programmatic DSP & Advertising Automation Platform | Simpli.fi
Wash U and Wash Associates Drive Brand Awareness and Foot Traffic Across Locations
Overview
Consumer Choice is Shaping Demand
Despite strong demand, the car wash industry is increasingly competitive, with nearly 60,000 businesses across the U.S. and more than 8 million vehicles washed daily (IBISWor…
Original Research
Simpli.fi
· Original study ↗
Methodology
Three-month campaign measured via Simpli.fi platform
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Wash U Car Wash Addressable Geo-Fences campaign: 15,500,000 ad impressions. Source: Simpli.fi (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wash-u-addressable-geo-fencing-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/wash-u-addressable-geo-fencing-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15,500,000</strong> -- ad impressions for Wash U Car Wash Addressable Geo-Fences campaign<br><small>Source: Simpli.fi (2025) · <a href="https://lighthousedata.io/data/wash-u-addressable-geo-fencing-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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