B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- personal content interest rate for women's sports fans (2023)
58% of surveyed women's sports fans are eager for more personal content from their favorite athletes.
- Survey sample consists of fans of Parity's athlete community
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
850
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Parity
Primary
Tier A
https://www.paritynow.com/resources/articles/5-things-we-cant-unsee-about-womens-sports-from-our-fan… ↗
Source Article
5 Things We Can’t Unsee About Women’s Sports from Our Fan Survey | Parity
5 Things We Can’t Unsee About Women’s Sports from Our Fan Survey
I think we can all agree — this is the year of women’s sports. You probably already picked up on it through advertising messaging, the uptick in sponsorship and media spend, and your social media feed, but we like to be thorough.
Throu…
Original Research
Parity
· Original study ↗
Methodology
Parity fan survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
women's sports fans: 58% personal content interest rate. Source: Parity (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/want-personal-athlete-content
HTML Embed
<blockquote cite="https://lighthousedata.io/data/want-personal-athlete-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- personal content interest rate for women's sports fans<br><small>Source: Parity (2023) · <a href="https://lighthousedata.io/data/want-personal-athlete-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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