B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

18.5%

18.5% -- publishers with advanced audience side ai for publishers (2025)

Name: Publishers With Advanced Audience Side AI Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2025 · WAN-IFRA

Only 18.5% of publishers report having advanced audience-side AI according to WAN-IFRA findings.

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Attribution: WAN-IFRA View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

18.5%

Unit

Percentage

Data Vintage

2025

Entity

publishers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

WAN-IFRA Primary Tier B

https://ggufloader.github.io/use-cases/how-local-ai-automates-media-publishing-tasks.html ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

How Local AI Can Automate Media & Publishing Tasks

How Local AI Can Automate Media & Publishing Tasks Discover how local AI automates media publishing tasks like metadata extraction, content classification, and report generation with privacy and cost efficiency. Important: Consumer-Grade Hardware Focus This guide focuses on consumer-grade GPUs and A…

Original Research

WAN-IFRA · Original study ↗

Methodology

WAN-IFRA industry survey

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

publishers: 18.5% publishers with advanced audience side ai. Source: WAN-IFRA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wan-ifra-advanced-audience-ai-18-5

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<blockquote cite="https://lighthousedata.io/data/wan-ifra-advanced-audience-ai-18-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.5%</strong> -- publishers with advanced audience side ai for publishers<br><small>Source: WAN-IFRA (2025) · <a href="https://lighthousedata.io/data/wan-ifra-advanced-audience-ai-18-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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