B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$1,400,000,000
$1,400,000,000 -- acquisition value for Walmart (Vibe.co CTV ad platform) (2026-06)
Walmart acquired self-serve CTV ad platform Vibe.co for a reported $1.4 billion.
- Reported value
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1,400,000,000
Unit
Currency Usd
Data Vintage
2026-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
StreamTV Insider
Primary
Tier B
https://www.ottx.org/2026/06/25/newsletter-june-26th-2026/ ↗
Source Article
Newsletter – June 26th, 2026
Last week's headlines point to the same underlying trend. Disney is bringing The Simpsons into Fortnite's creator ecosystem. The BBC is cutting commissioning spend. Production continues moving out of Los Angeles. Video podcasts are becoming increasingly attractive to streamers. Fox wants Roku's oper…
Original Research
StreamTV Insider
· Original study ↗
Methodology
Reported acquisition price covered by StreamTV Insider
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Walmart (Vibe.co CTV ad platform): $1,400,000,000 acquisition value. Source: StreamTV Insider (2026-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/walmart-vibe-ctv-acquisition-2026
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<blockquote cite="https://lighthousedata.io/data/walmart-vibe-ctv-acquisition-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,400,000,000</strong> -- acquisition value for Walmart (Vibe.co CTV ad platform)<br><small>Source: StreamTV Insider (2026-06) · <a href="https://lighthousedata.io/data/walmart-vibe-ctv-acquisition-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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