B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$225,000,000
$225,000,000 -- acquisition value for Sitecore (Scrunch) (2026)
Sitecore acquired Scrunch for around $225 million.
- Stated as 'around $225 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$225,000,000
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (2)
Forrester
Primary
Tier B
https://www.forrester.com/blogs/aeo-will-be-won-with-solutions-that-provide-intelligence-orchestrati… ↗
Source Article
AEO Will Be Won With Solutions That Provide Intelligence, Orchestration, And Outcomes
Answer engines like ChatGPT, AI Mode, and Claude mediate brand growth. They institutionalize word of mouth, determine consideration sets, and increasingly monetize. Marketers eager to influence how answer engines perceive their brands are rushing to enact answer engine optimization (AEO) best practi…
Also cited by
AdamGTM
https://adamgtm.com/aeo/
2026-09-21
Original Research
Forrester
· Original study ↗
Methodology
Reported acquisition value cited in Forrester blog on AEO market momentum.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sitecore (Scrunch): $225,000,000 acquisition value. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sitecore-scrunch-acquisition-225m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sitecore-scrunch-acquisition-225m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$225,000,000</strong> -- acquisition value for Sitecore (Scrunch)<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/sitecore-scrunch-acquisition-225m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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