B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- follower growth rate for Walmart TikTok follower base (2020-12)
Walmart's first shoppable TikTok live stream event in December 2020 added 25% to its TikTok follower base.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2020-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Walmart
Primary
Tier C
https://www.smartzer.com/post/live-stream-shopping-and-the-evolution-of-a-rapidly-growing-channel ↗
Source Article
Live stream shopping and the evolution of a rapidly growing channel
March 17, 2023
Streaming commerce has only taken 5 years to take off in China, with live stream sales set to reach 423 billion dollars in 2022. So what could be next for the rest of the world?
The product categories most often showcased in live commerce are apparel and fashion, with a 36 percent sha…
Original Research
Walmart
· Original study ↗
Methodology
Growth from Walmart's first shoppable TikTok live stream event in December 2020; companion 'seven times more viewers than expected' claim excluded as a bare multiplier without numeric baseline.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Walmart TikTok follower base: 25% follower growth rate. Source: Walmart (2020-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/walmart-tiktok-follower-base-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/walmart-tiktok-follower-base-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- follower growth rate for Walmart TikTok follower base<br><small>Source: Walmart (2020-12) · <a href="https://lighthousedata.io/data/walmart-tiktok-follower-base-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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