C
Evidence Grade C
Graded
under review
Use with Hedging
Recent
2%
2% -- conversion increase per second of load time improvement for Walmart (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
makemywebsite.com.au
Primary
Tier C
https://www.makemywebsite.com.au/blog/common-web-design-mistakes-to-avoid/ ↗
Source Article
Common Web Design Mistakes to Avoid
Does your website fail to convert visitors into customers? Over 94% of first impressions are design-related, and a poorly designed website may be losing business opportunities for you every day. Bad web design has immediate and high costs. Visitors know how to leave bad sites in less than five secon…
Also cited by
2026-09-29
Original Research
makemywebsite.com.au
· Original study ↗
Methodology
Company-reported figure cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Walmart: 2% conversion increase per second of load time improvement. Source: makemywebsite.com.au (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/walmart-load-speed-conversion
HTML Embed
<blockquote cite="https://lighthousedata.io/data/walmart-load-speed-conversion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- conversion increase per second of load time improvement for Walmart<br><small>Source: makemywebsite.com.au (2025) · <a href="https://lighthousedata.io/data/walmart-load-speed-conversion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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