B Evidence Grade B Trusted with Context Aging

7.5%

7.5% — digital ad spending share for Walmart (2024)

Name: Digital Ad Spending Share Statistics
Creator: Lighthouse Research
Published: 2026-02-16

2024 · Unknown · emarketer.com

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Source: emarketer.com View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-03-09 · How we verify data →

Source verified Evidence graded

Value

7.5%

Unit

Percentage

Data Vintage

2024

Entity

Walmart

Study Type

Unknown

Geography

Global

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

52/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

emarketer.com Primary Tier B

https://www.emarketer.com/content/what-advertisers-retailers-need-know-about-retail-media-2025 ↗

Confidence: 20/100 Vintage: 2024

Also cited by

sendshort.ai https://sendshort.ai/statistics/short-video/

2026-03-09

Original Research

Emarketer · Original study ↗

Segmentation

Industryretail_ecommerce Company SizeEnterprise RegionGlobal RoleAll marketers Channelpaid_ads

Cite this stat

Suggested hedging: Industry data from the source indicates that [claim] According to research from the source, [claim] the source research suggests [claim], though independent confirmation is limited Based on the source's analysis of n=available data respondents, [claim]

Plain Text

Walmart: 7.5% digital ad spending share. Source: emarketer.com (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/walmart-digital-ad-spending-share-2024

HTML Embed

<blockquote cite="https://lighthousedata.io/data/walmart-digital-ad-spending-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.5%</strong> — digital ad spending share for Walmart<br><small>Source: emarketer.com (2024) · <a href="https://lighthousedata.io/data/walmart-digital-ad-spending-share-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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