B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

2% -- conversion rate lift per second speed improvement for Walmart ecommerce conversion rate (2023)

Name: Conversion Rate Lift Per Second Speed Improvement Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-15

2023 · Walmart

Walmart stated that for every one-second improvement in webpage loading speed, its conversion rate increases by 2%.

Date of the Walmart study is not specified in the text

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Attribution: Walmart View source

Lighthouse Research Team

Last verified: 2026-09-15 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2023

Entity

Walmart ecommerce conversion rate

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Walmart Primary Tier B

https://marketing.link/uk/analysys_page_speed/ ↗

Confidence: 53/100 Vintage: 2023 Channel: Deep Crawl

Source Article

Аналіз швидкості сайту: як пришвидшити завантаження сайту

АНАЛІЗ ШВИДКОСТІ САЙТУ: ЯК ПРИШВИДШИТИ ЗАВАНТАЖЕННЯ САЙТУ Швидкість завантаження сайту — це час, який минає від моменту переходу користувача за посиланням до відображення усього вмісту веб-сторінки. За цей період браузер отримує перший пакет інформації, технічними словами «перший байт з сервера». Це…

Original Research

Walmart · Original study ↗

Methodology

Walmart stated after one of its studies that conversion grows 2% for each second of page speed improvement; study date not specified in source

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Walmart ecommerce conversion rate: 2% conversion rate lift per second speed improvement. Source: Walmart (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/walmart-conversion-lift-per-second-page-speed

HTML Embed

<blockquote cite="https://lighthousedata.io/data/walmart-conversion-lift-per-second-page-speed" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- conversion rate lift per second speed improvement for Walmart ecommerce conversion rate<br><small>Source: Walmart (2023) · <a href="https://lighthousedata.io/data/walmart-conversion-lift-per-second-page-speed" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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