B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37.1%
37.1% -- cost per install decrease rate for Walk & Earn app (2026)
REPLUG's Paid UA team supported the launch of a walk & earn app in the German market, resulting in an overall decrease in CPI of 37.1%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (3)
REPLUG
Primary
Tier C
https://www.rplg.io/success-stories ↗
Source Article
SUCCESS STORIES - REPLUG - Full
Also cited by
utilitydive.com
https://www.utilitydive.com/
2026-08-15
anthropic.com
https://www.anthropic.com/
2026-08-15
Original Research
REPLUG
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Walk & Earn app: 37.1% cost per install decrease rate. Source: REPLUG (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/walk_and_earn_app_cpi_decrease
HTML Embed
<blockquote cite="https://lighthousedata.io/data/walk_and_earn_app_cpi_decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37.1%</strong> -- cost per install decrease rate for Walk & Earn app<br><small>Source: REPLUG (2026) · <a href="https://lighthousedata.io/data/walk_and_earn_app_cpi_decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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