B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
54%
54% -- consumers actively avoiding processed foods for UK consumers (Waitrose survey) (2024)
54% of people surveyed in Waitrose's annual report stated they are actively avoiding processed foods.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2024
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Waitrose & Partners
Primary
Tier B
https://hrscommunications.com/news/nutrition-trends-shaping-2025/ ↗
Source Article
Nutrition Trends Shaping 2025
Nutrition Trends Shaping 2025
29th January 2025
Written by HRS Communications
As we enter 2025, the food and beverage industry is navigating a rapidly changing landscape. Consumer preferences are evolving, with an increasing focus on health, sustainability, and convenience. Brands must be nimble to …
Original Research
Waitrose & Partners
· Original study ↗
Methodology
Waitrose annual survey, Food and Drink Report 2024-25
Methodology documented
Segmentation
Industryfood_beverage
RegionUK
Cite this stat
Plain Text
UK consumers (Waitrose survey): 54% consumers actively avoiding processed foods. Source: Waitrose & Partners (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/waitrose-avoiding-processed-foods-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/waitrose-avoiding-processed-foods-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- consumers actively avoiding processed foods for UK consumers (Waitrose survey)<br><small>Source: Waitrose & Partners (2024) · <a href="https://lighthousedata.io/data/waitrose-avoiding-processed-foods-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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