B
Evidence Grade B
Graded
under review
Safe to Cite
Current
11.9%
11.9% -- cta click through increase for ecommerce landing pages (add-to-cart CTA) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
VWO
Primary
Tier B
http://www.searchenginejournal.com/create-a-branded-social-sharing-bar-with-apture/21545/ ↗
Source Article
Create a Branded Social-Sharing Bar with Apture
Original Research
VWO
· Original study ↗
Methodology
Cited to VWO research: clicks to the main CTA (add to cart) button increased 11.9% when social sharing buttons were removed from the landing page. No test date, sample size, or baseline value provided in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce landing pages (add-to-cart CTA): 11.9% cta click through increase. Source: VWO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vwo-cta-clicks-increase-social-buttons-removed
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<blockquote cite="https://lighthousedata.io/data/vwo-cta-clicks-increase-social-buttons-removed" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.9%</strong> -- cta click through increase for ecommerce landing pages (add-to-cart CTA)<br><small>Source: VWO (2026) · <a href="https://lighthousedata.io/data/vwo-cta-clicks-increase-social-buttons-removed" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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