B
Evidence Grade B
Graded
under review
Safe to Cite
Current
10%
10% -- recall improvement for VR and AR content (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
University of Maryland
Primary
Tier C
https://www.afternow.io/ ↗
Source Article
AfterNow: Mixed Reality
Original Research
University of Maryland
· Original study ↗
Methodology
University of Maryland study, cited by AfterNow
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
VR and AR content: 10% recall improvement. Source: University of Maryland (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vr-ar-content-recall-lift-10
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vr-ar-content-recall-lift-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- recall improvement for VR and AR content<br><small>Source: University of Maryland (2026) · <a href="https://lighthousedata.io/data/vr-ar-content-recall-lift-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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