B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- subsequent software purchase lift for Companies with a new VP hire (2025)
A new VP hire correlated with 28% more subsequent B2B software purchases (3.12 vs. 2.44 average).
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Bloomberry
Primary
Tier B
https://bloomberry.com/blog/i-analyzed-1m-software-purchases-to-find-the-strongest-buyer-intent-sign… ↗
Source Article
How to Prioritize Accounts With Overlapping Intent Signals (2026)
Disclosure: This article is published by Datamagnet. Product capabilities described below are based on public documentation, retrieved 2026-08-06.
How to Prioritize Accounts With Multiple Overlapping Intent Signals
Your intent tool just flagged forty accounts this morning. A funding round here, a VP…
Original Research
Bloomberry
· Original study ↗
Methodology
Bloomberry analysis of 1 million B2B software purchases, updated January 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies with a new VP hire: 28% subsequent software purchase lift. Source: Bloomberry (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vp-hire-purchase-lift-28
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vp-hire-purchase-lift-28" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- subsequent software purchase lift for Companies with a new VP hire<br><small>Source: Bloomberry (2025) · <a href="https://lighthousedata.io/data/vp-hire-purchase-lift-28" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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