B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
192,319
192,319 -- ad clicks for Volvo S60 YouTube masthead ad (2017)
Volvo's S60 YouTube video campaign generated 192,319 clicks on the masthead ad.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
192,319
Unit
Count
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
archantdialogue.co.uk
Primary
Tier B
http://www.archantdialogue.co.uk/blog/iphone-x_augmented_reality/ ↗
Source Article
Augmented reality and the iPhone X
Original Research
archantdialogue.co.uk
· Original study ↗
Methodology
Brand campaign case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Volvo S60 YouTube masthead ad: 192,319 ad clicks. Source: archantdialogue.co.uk (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/volvo-s60-masthead-clicks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/volvo-s60-masthead-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>192,319</strong> -- ad clicks for Volvo S60 YouTube masthead ad<br><small>Source: archantdialogue.co.uk (2017) · <a href="https://lighthousedata.io/data/volvo-s60-masthead-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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