B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- female audience share for Volvo Construction Equipment (Building Tomorrow campaign) (2020)
The Building Tomorrow Project campaign by Volvo Construction Equipment reached a 17% share of women.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The CMA
Primary
Tier A
https://the-cma.com/case-studies/best-automotive-the-building-tomorrow-project ↗
Source Article
Best Automotive: The Building Tomorrow Project — The CMA
Best Automotive: The Building Tomorrow Project
Client: Volvo Construction Equipment
Agency: OTW/Two Rivers Marketing
Award: Best Automotive, 2021: Gold
Brief
Volvo Construction Equipment’s brand tagline is Building Tomorrow. For years, the company has communicated the tagline through some of the mos…
Original Research
The CMA
· Original study ↗
Methodology
Compared to 8% in previous similar campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Volvo Construction Equipment (Building Tomorrow campaign): 17% female audience share. Source: The CMA (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/volvo-ce-female-audience-share-2020
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<blockquote cite="https://lighthousedata.io/data/volvo-ce-female-audience-share-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- female audience share for Volvo Construction Equipment (Building Tomorrow campaign)<br><small>Source: The CMA (2020) · <a href="https://lighthousedata.io/data/volvo-ce-female-audience-share-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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