B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

58%

58% -- voice assistant usage for local search rate for consumers using voice assistants (2025)

2025  · marketingmagnitude.com

58% of consumers use Alexa, Siri, or Google Assistant to find local information.

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Attribution: marketingmagnitude.com View source
Lighthouse Research Team
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Source verified Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
consumers using voice assistants
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
marketingmagnitude.com Primary Tier C
https://marketingmagnitude.com/local-seo-marketing-las-vegas/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
local seo marketing las vegas: 5 Powerful Ways to Dominate 2025
Why Local SEO Marketing Is Essential for Las Vegas Businesses If you’re looking for local SEO marketing in Las Vegas services to boost your business visibility, here’s what you need to know: - 97% of people learn about local businesses online before visiting - 88% of local business searches on mobil…
Original Research
marketingmagnitude.com · Original study ↗

Voice assistant adoption figure cited in agency blog post without attribution to original survey

Methodology documented
Industrymarketing
Plain Text
consumers using voice assistants: 58% voice assistant usage for local search rate. Source: marketingmagnitude.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/voice-search-local-information-usage-58
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<blockquote cite="https://lighthousedata.io/data/voice-search-local-information-usage-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- voice assistant usage for local search rate for consumers using voice assistants<br><small>Source: marketingmagnitude.com (2025) · <a href="https://lighthousedata.io/data/voice-search-local-information-usage-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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