B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
51%
51% -- share interested in buying apparel via smart speaker for smart speaker owners (2026)
51% of smart speaker owners would like to buy apparel gifts with their smart speakers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AnswerLab
Primary
Tier A
https://www.answerlab.com/insights/retail-voice-assistants ↗
Source Article
Smart Speaker Owners Want Voice Assistants to Help Them Shop
Original Research
AnswerLab
· Original study ↗
Methodology
AnswerLab primary research with smart speaker owners
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
smart speaker owners: 51% share interested in buying apparel via smart speaker. Source: AnswerLab (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/voice-gift-purchases-apparel
HTML Embed
<blockquote cite="https://lighthousedata.io/data/voice-gift-purchases-apparel" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- share interested in buying apparel via smart speaker for smart speaker owners<br><small>Source: AnswerLab (2026) · <a href="https://lighthousedata.io/data/voice-gift-purchases-apparel" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.