B
Evidence Grade B
Safe to Cite
Dated
22%
22% -- voice assistant shopping adoption rate for Voice assistant device owners (e.g., Amazon Alexa, Google Home) (2018)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
60
Freshness
95
Source
Adobe
Primary
Tier B
https://mmaglobal.com/es/articles/time-shift-mobile-marketing-mobility-marketing ↗
Source Article
Time to Shift from Mobile Marketing to Mobility Marketing
Original Research
Adobe
· Original study ↗
Methodology
Cited from recent Adobe research; exact survey period not specified. Article published August 16, 2018.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Voice assistant device owners (e.g., Amazon Alexa, Google Home): 22% voice assistant shopping adoption rate. Source: Adobe (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/voice-assistant-owners-voice-shopping-adobe
HTML Embed
<blockquote cite="https://lighthousedata.io/data/voice-assistant-owners-voice-shopping-adobe" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- voice assistant shopping adoption rate for Voice assistant device owners (e.g., Amazon Alexa, Google Home)<br><small>Source: Adobe (2018) · <a href="https://lighthousedata.io/data/voice-assistant-owners-voice-shopping-adobe" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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