B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8%
8% -- sales increase for Vodafone (2021)
Vodafone found that improving LCP increased sales by 8% in an A/B test.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vodafone
Primary
Tier B
https://iron-out.io/blog/what-is-largest-contentful-paint-lcp/ ↗
Source Article
What is Largest Contentful Paint (LCP)?
What is Largest Contentful Paint (LCP)?
Largest Contentful Paint (LPC) measures how long it takes a website to show the largest content like text or an image on the screen. LCP measurement refers to elements above the fold of a given page.
“Largest Contentful Paint” sounds strange and technical. But…
Original Research
Vodafone
· Original study ↗
Methodology
A/B test after improving LCP by 31%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vodafone: 8% sales increase. Source: Vodafone (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vodafone-lcp-sales-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vodafone-lcp-sales-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- sales increase for Vodafone<br><small>Source: Vodafone (2021) · <a href="https://lighthousedata.io/data/vodafone-lcp-sales-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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