B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$43,600,000,000
$43,600,000,000 -- brand value for Vodafone Group (2011)
Vodafone Group's brand was valued at $43.6 billion according to Millward Brown's telecom provider brand ranking.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$43,600,000,000
Unit
Currency Usd
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Millward Brown
Primary
Tier B
http://www.wirelessindustrynews.org/news-may-2011/2510-051011-win-news.html ↗
Source Article
Will prepaid wireless carriers take over the low end of the market?
Original Research
Millward Brown
· Original study ↗
Methodology
Millward Brown brand ranking
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vodafone Group: $43,600,000,000 brand value. Source: Millward Brown (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vodafone-brand-value-436b-2011
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<blockquote cite="https://lighthousedata.io/data/vodafone-brand-value-436b-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$43,600,000,000</strong> -- brand value for Vodafone Group<br><small>Source: Millward Brown (2011) · <a href="https://lighthousedata.io/data/vodafone-brand-value-436b-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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