B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$107,000,000,000
$107,000,000,000 -- brand value for China Top 100 Brands technology category (2015)
The technology category in the 2015 BrandZ Top 100 Most Valuable Chinese Brands report accounts for US$107 billion in brand value.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$107,000,000,000
Unit
Currency Usd
Data Vintage
2015
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Millward Brown
Primary
Tier B
http://www.jcdecaux-oneworld.com/2015/03/most-valuable-tech-brands-china-choose-outdoor-advertising/ ↗
Source Article
China's Tech Power Brands Choose Outdoor - JCDecaux OneWorld
China’s Tech Power Brands Choose Outdoor
Technology is becoming the order of the day in China, as the 2015 BrandZ Top 100 Most Valuable Chinese Brands report revealed (Source: Millward Brown). The technology category currently contributes US$107 billion, or 23% of the Chinese Top 100 Brands’ total v…
Original Research
Millward Brown
· Original study ↗
Methodology
BrandZ Top 100 Most Valuable Chinese Brands report by Millward Brown; value cited via JCDecaux OneWorld blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
China Top 100 Brands technology category: $107,000,000,000 brand value. Source: Millward Brown (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/china-tech-brand-value-107b-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/china-tech-brand-value-107b-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$107,000,000,000</strong> -- brand value for China Top 100 Brands technology category<br><small>Source: Millward Brown (2015) · <a href="https://lighthousedata.io/data/china-tech-brand-value-107b-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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