B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$15,000,000,000
$15,000,000,000 -- brand value for Budweiser (2017)
Budweiser was valued at more than $15 billion in the Interbrand Best Global Brands 2017 ranking.
- Source states valued at 'more than $15 billion'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$15,000,000,000
Unit
Currency Usd
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Interbrand
Primary
Tier B
http://beveragebusiness.com/2017/11/bud-takes-the-crown/ ↗
Source Article
BUD TAKES THE CROWN
Original Research
Interbrand
· Original study ↗
Methodology
Interbrand Best Global Brands 2017 ranking; Budweiser ranked 31 in Top 100
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Budweiser: $15,000,000,000 brand value. Source: Interbrand (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/budweiser-brand-value-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/budweiser-brand-value-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$15,000,000,000</strong> -- brand value for Budweiser<br><small>Source: Interbrand (2017) · <a href="https://lighthousedata.io/data/budweiser-brand-value-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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