B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- above fold viewability rate for Vocento Group (Q1 2021)
In Q1 2021, Vocento Group achieved an above-the-fold ad viewability rate of 78%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
Q1 2021
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Vocento Group
Primary
Tier B
https://marketingweek.gr/maylis-chevalier-vocento-group-our-usp-cannot-be-only-based-on-price/ ↗
Source Article
Maylis Chevalier, Vocento Group: “Our USP cannot be only based on price” - marketingweek.gr
A new and more demanding role awaits publishers, who see multiple opportunities opening up for them, if they manage to handle efficiently the challenges that transform the entire digital ecosystem.
What makes high-quality inventory stand out? “The perfect balance between being result-driven and bran…
Original Research
Vocento Group
· Original study ↗
Segmentation
IndustryMedia
Company SizeEnterprise
RegionEMEA
Cite this stat
Plain Text
Vocento Group: 78% above fold viewability rate. Source: Vocento Group (Q1 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vocento-group-above-fold-viewability-q1-2021
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<blockquote cite="https://lighthousedata.io/data/vocento-group-above-fold-viewability-q1-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- above fold viewability rate for Vocento Group<br><small>Source: Vocento Group (Q1 2021) · <a href="https://lighthousedata.io/data/vocento-group-above-fold-viewability-q1-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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