B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
16x
16x -- campaign roi for Virgin Media O2 Business digital culture campaign (Eulogy) (2026)
The Virgin Media O2 Business digital culture campaign achieved a 16:1 ROI across the wider campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
16x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Eulogy
Primary
Tier B
https://www.eulogy.co.uk/case-studies/vmo2b ↗
Source Article
Eulogy - Virgin Media O2 Business
Virgin Media O2 Business
Virgin Media O2 Business
Virgin Media O2 Business
Putting digital culture on the leadership agenda
Putting digital culture on the leadership agenda
PR
PR
Insights
Insights
180M+
earned media reach
35M+
paid impressions
16:1
ROI across the wider campaign
£X
180M+
180M+
raised…
Original Research
Eulogy
· Original study ↗
Methodology
ROI across the wider campaign, per agency case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Virgin Media O2 Business digital culture campaign (Eulogy): 16x campaign roi. Source: Eulogy (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vmo2b-campaign-roi-16to1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vmo2b-campaign-roi-16to1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16x</strong> -- campaign roi for Virgin Media O2 Business digital culture campaign (Eulogy)<br><small>Source: Eulogy (2026) · <a href="https://lighthousedata.io/data/vmo2b-campaign-roi-16to1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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