B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60,000,000
60,000,000 -- campaign video views for Vivo V7 ViewTube YouTube campaign (2017-12)
The Vivo V7 ViewTube YouTube campaign garnered more than 60 million views between December 23rd and 31st, 2017.
- Source states 'more than 60 million views'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60,000,000
Unit
Count
Data Vintage
2017-12
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vivo / WATConsult
Primary
Tier B
https://campaignsoftheworld.com/digital-campaigns/vivo-launched-viewtube-campaign-new-wave-youtubes-… ↗
Source Article
Vivo V7 Launched ViewTube Campaign- A New Wave for YouTube’s Pre Roll ads
Vivo, the global premium smartphone brand, rolled out a digital campaign ViewTube giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of their Vivo V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer …
Original Research
Vivo / WATConsult
· Original study ↗
Methodology
Campaign performance metrics reported by brand/agency
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
Channelvideo
Cite this stat
Plain Text
Vivo V7 ViewTube YouTube campaign: 60,000,000 campaign video views. Source: Vivo / WATConsult (2017-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vivo-viewtube-youtube-views-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vivo-viewtube-youtube-views-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60,000,000</strong> -- campaign video views for Vivo V7 ViewTube YouTube campaign<br><small>Source: Vivo / WATConsult (2017-12) · <a href="https://lighthousedata.io/data/vivo-viewtube-youtube-views-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.