B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
27%
27% -- cost per order reduction for VivaKi Search Hub (2013)
VivaKi Search Hub lowered CPO (cost per order) for its retail client by 27 percent during Black Friday and Cyber Monday 2013 using DoubleClick Search Performance Bidding Suite.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
agency.googleblog.com
Primary
Tier A
https://agency.googleblog.com/2014/03/holiday-results-vivaki-search-hub.html ↗
Source Article
Holiday results: VivaKi Search Hub increases conversions by 360 percent and decreases costs by 27 percent with real
Original Research
agency.googleblog.com
· Original study ↗
Methodology
Google/DoubleClick Search case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
VivaKi Search Hub: 27% cost per order reduction. Source: agency.googleblog.com (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vivaki-cpo-decrease-black-friday-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vivaki-cpo-decrease-black-friday-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- cost per order reduction for VivaKi Search Hub<br><small>Source: agency.googleblog.com (2013) · <a href="https://lighthousedata.io/data/vivaki-cpo-decrease-black-friday-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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