B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
17%
17% -- cancellation deflection rate for Vital Proteins (2026)
Chargebee Retention reports supplement brand Vital Proteins deflects 17% to 23% of cancellation attempts.
- Vendor-reported figure by Chargebee Retention
- Reported as a range (17–23%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Chargebee Retention
Primary
Tier B
https://www.darkroomagency.com/observatory/subscription-churn ↗
Source Article
Subscription Churn: Causes, Benchmarks & Fixes | Darkroom
RETENTION MARKETING
Subscription Churn: Why Subscribers Cancel and How to Stop It
Written by Darkroom leardership
July 29, 2026
Subscription churn is the rate at which subscribers cancel or lapse from a recurring product or membership, measured monthly as lost subscribers divided by the starting num…
Original Research
Chargebee Retention
· Original study ↗
Methodology
Range 17-23%; midpoint extracted. Vendor-reported.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vital Proteins: 17% cancellation deflection rate. Source: Chargebee Retention (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vital-proteins-deflection-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vital-proteins-deflection-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- cancellation deflection rate for Vital Proteins<br><small>Source: Chargebee Retention (2026) · <a href="https://lighthousedata.io/data/vital-proteins-deflection-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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