B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- enquiries automated rate for Vita Green WhatsApp Chatbot (2025)
Vita Green automated 60% of its customer enquiries using a chatbot via Omnichat.
- Handled over a 3-month period; source notes 'more than 60%' in the text and '60%' in the header.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Omnichat
Primary
Tier B
https://www.omnichat.ai/success-story/vita-green/ ↗
Source Article
Vita Green reached 50% CTR & 60% automation via WhatsApp｜Omnichat
By leveraging Omnichat’s WhatsApp Business API, both front-line salespeople and back-office employees are now utilising the same WhatsApp number for marketing, sales and customer service purposes, achieving a 50% click-through rate and 60% automation.
50%
Click-through rate of Broadcast
60%
enquirie…
Original Research
Omnichat
· Original study ↗
Methodology
Vendor case study; share of enquiries handled by automated chatbot over three months
Methodology documented
Segmentation
IndustryRetail
Company SizeMid-market
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Vita Green WhatsApp Chatbot: 60% enquiries automated rate. Source: Omnichat (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vita-green-chatbot-automation-60
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vita-green-chatbot-automation-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- enquiries automated rate for Vita Green WhatsApp Chatbot<br><small>Source: Omnichat (2025) · <a href="https://lighthousedata.io/data/vita-green-chatbot-automation-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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