B
Evidence Grade B
Graded
under review
Safe to Cite
Current
30%
30% -- listener drop off rate for listeners on traditional podcast apps (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sounds Profitable
Primary
Tier C
https://www.podmuse.com/post/video-podcast-distribution ↗
Source Article
Video Podcast Distribution: The 2026 Brand Playbook
Video Podcast Distribution: The 2026 Brand Playbook
- Laura Slope
- Jul 6
- 12 min read
Your team already records a solid show. The guest quality is strong, the conversation sounds polished, and the clips look clean. Then distribution starts, and the process falls apart. One version goes to YouTube …
Original Research
Sounds Profitable
· Original study ↗
Methodology
Cited via Sounds Profitable/The Podcast Host in Podmuse article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
listeners on traditional podcast apps: 30% listener drop off rate. Source: Sounds Profitable (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visuals-audio-dropoff-30pct-2026
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<blockquote cite="https://lighthousedata.io/data/visuals-audio-dropoff-30pct-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- listener drop off rate for listeners on traditional podcast apps<br><small>Source: Sounds Profitable (2026) · <a href="https://lighthousedata.io/data/visuals-audio-dropoff-30pct-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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