B
Evidence Grade B
Graded
under review
Safe to Cite
Current
65%
65% -- visual learner audience share for Audience (content consumers) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Marketing Institute (DMI)
Primary
Tier C
https://www.arrowfly.com/6-reasons-why-you-should-use-video-marketing/ ↗
Source Article
6 Reasons Why You Should Use Video Marketing
Original Research
Digital Marketing Institute (DMI)
· Original study ↗
Methodology
Attributed to DMI (Digital Marketing Institute); no study date or sample size given in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Audience (content consumers): 65% visual learner audience share. Source: Digital Marketing Institute (DMI) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visual-learners-65-percent-audience
HTML Embed
<blockquote cite="https://lighthousedata.io/data/visual-learners-65-percent-audience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- visual learner audience share for Audience (content consumers)<br><small>Source: Digital Marketing Institute (DMI) (2026) · <a href="https://lighthousedata.io/data/visual-learners-65-percent-audience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.