B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- visual information retention rate for content consumers (2023)
A person retains 65% of visual information after three days.
- Original study name and date not specified
- Retention measured specifically after three days
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unspecified study cited by Markentum
Primary
Tier C
https://www.growmarkentum.com/blog/top-content-pieces-marketing-strategy/ ↗
Source Article
Top 5 Content Pieces to Utilize in Your Marketing Strategy
Top 5 Content Pieces to Utilize in Your Marketing Strategy
September 7, 2023
Content marketing is essential for attracting and engaging with your target audience and can help you drive traffic, gain new leads, and build and retain brand authority for your business.
When it comes to senior living mar…
Original Research
Unspecified study cited by Markentum
· Original study ↗
Methodology
Study cited by the article: after three days, people retain 65% of visual information versus 10-20% of written or spoken information. Original study not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
content consumers: 65% visual information retention rate. Source: Unspecified study cited by Markentum (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visual-information-retention-65-percent
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<blockquote cite="https://lighthousedata.io/data/visual-information-retention-65-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- visual information retention rate for content consumers<br><small>Source: Unspecified study cited by Markentum (2023) · <a href="https://lighthousedata.io/data/visual-information-retention-65-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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